Article published on: 20/03/23
We speak to a lot of temp recruitment agency owners and we hear what it takes for them to be successful day-to-day.
The industry has changed a lot in recent years with technological developments leading the way, leaving the role of recruiter needing to embrace these advancements and keep up!
1. Develop your brand
Building a personal brand through a strong online presence is really important and your personal approach should mirror the company values and ethos. Social media channels are valuable in many ways and efforts can be quickly rewarded. Reach potential candidates and clients while engaging and forging stronger relationships with existing contacts.
Maintaining accounts across various social platforms and considering a less obvious choice for example Instagram, could offer 'behind the scenes' glimpses into the business culture and team, bringing out the 'brand personality' even more.
2. Attract attention
Think outside of the box as much as possible. Innovation in service can give you an edge over competitors. Be confident in what you are offering and know your USP. Always strive to be personable and friendly, while remaining professional and efficient. Remember every communication is a reflection of you!
3. Engage and network
By attending job fairs, workshops, conferences and other industry events allows you to gather new lead and contact opportunities. Along with engaging with potential candidates, you can gain an insight as to which companies are hiring and which industries seem to have a growing number of vacancies, in terms of new client scope. Online networking events can also offer great opportunities and are often promoted via LinkedIn.
4. Tech smart
You need to plan and be highly organised wherever possible. You will be juggling the different needs of clients and candidates, and dealing with the administration this brings: bookings, time-sheets, legal requirements, invoices, contracts and much more. The right recruitment software will take the burden out of managing day-to-day operations while helping you stay compliant. It will also allow you to download management reports, enabling you to analyse trends.
In a competitive industry clients and candidates always have the opportunity to look elsewhere. The way you manage these relationships and the candidate/client experience is crucial to your success. Those impressed by your professional service are more likely to want to deal again with you and be quick to recommend your services to others.